Audio branding in CAPITALS
The UK’s Number 1 Hit Music Station, Capital, has received another massive update
from Dutch sonic branding specialist, PURE Jingles.
Operated by the UK’s leading commercial radio company, Global, the Capital network
attracts close to 8 million listeners per week. It is the home of Capital Breakfast with
Roman Kemp, and of landmark events such as Summertime Ball and Jingle Bell Ball.
“Working with this iconic brand and its dedicated team is always an exciting creative
endeavour”, PURE Jingles sales director Thomas Giger says.
Following an earlier package of the same size, Global commissioned another batch of
10 Individual Top of Hours. Musically inspired by the biggest hits from today’s hottest
artists, these assets are designed to keep Capital close to the ever-evolving music
cycle. The package is completed by Out of Breaks; quick shots to exit commercials
and kick off music sweeps.
“Capital is one of those rare stations that set a standard for CHR. They’re playing in
the league of Z100, KIIS FM and NRJ. Many programmers are getting inspiration from
what’s happening at Leicester Square. So we’ve wanted to create imaging that spells
their brand in CAPITALS.
