Radio Contact Feels Good With Brandy
Radio Contact is celebrating its 40th anniversary – and market leadership in French-speaking Belgium – with a complete makeover. BRANDY was selected as the new imaging partner.
15 new jingles, a super catchy top of hour, and service beds for news, weather and traffic are the first fruits of this partnership.
Since the end of last year, with a market share of almost 16%, Radio Contact has been the best listened to radio station in the south of Belgium. And it’s no coincidence that this station – which is part of the RTL group – is now working with Brandy. “We want to keep raising the bar, both creatively and strategically,” says Diederik Decraene, Managing Director at Brandy. “So, we’re very happy that we can team up with the leading radio station in French-speaking Belgium, our neighbours in Brussels no less.”
Justin Douilliez, Production Director at Radio Contact, is very proud of the work that’s been done: “Brandy surprised us with the strength of their proposals in every phase of the production. This new styling reflects our DNA 100%: personality, creativity and up-to-the-minute.”
Listen to an aircheck below:
