The Sense of Brabant From TopFormat

Dutch Public Broadcaster Omroep Brabant has been tremendously renewed in April 2017. The pure and authentic brand of “Brabant” integrates online, television and radio in 1 contemporary product for all types of media. The primetime shows are broadcasted live from a state of the art studio on both radio and television.

As part of the strategic innovation, Top Format Productions created a series of over 26 custom made jingles. All of them recorded live and created specifically around Omroep Brabant’s very recognizable Pop format.

Bart van Hoof; creatively responsible as co-producer on behalf of Omroep Brabant:
“Omroep Brabant and Top Format have reinvented themselves. We have been working for weeks to reposition the fresh and warm feel of our proud Brabant media brand. The result? The genuine feeling of this region. It sounds great and I’m proud of it!”

The compositions are made entirely in-house, recorded with a striking number of musicians. The hooks have all been recorded with live Strings, brass and guitars.

The Omroep Brabant jingles consists of 26 Full Versions. Each composition is mixed as a Full Ramp, Basic ID, Shotgun and Rapid Fire.

Full demo montage: